Natuzzi Sets Communications, Brand Direction

February 28, 2011  by in UnCategorized   

By Home Furnishings Business in Executive Changes on March 1, 2011 Lauren West has been named communications director for Natuzzi Americas.

Prior to her new position, West was responsible for developing and implementing Natuzzi's retail sales training system. She also created an international training program for Natuzzi Group that included a range of course materials for conducting educational seminars, workshops and events, which allowed retailers to maintain educational efforts.

West also assumed a leadership role in developing Natuzzi's social media strategy using her communication and content development skills to create a successful approach.

In her new position, West will manage and direct internal and external communications for each of Natuzzi's brands.

In addition, the company has created a business and brand development team consisting of three people responsible for creating, communicating and assuring growth for the Natuzzi Italy retail partners in key regions.

"We are transforming the Natuzzi Italy platform from a product-focused organization to a lifestlye-focused one," said Brad Cates, senior vice president of sales and marketing. "Natuzzi Italy's marketing leadership and experience position our new team very well to lead that transformation for us."

Jennifer Williams has been named manager for the Southeastern U.S. Prior to the appointment, Williams was in an executive role with Natuzzi Americas. Before joining Natuzz, she was a sales representative and showroom/tradeshow manager for American Leather.

Tim Luscher has been named manager for Northeastern U.S. Prior to taking the new position, Luscher was an owner operator of a furniture manufacturer and worked in retail design.

Kendra Keller has been named manager for the Western U.S. Most recently, Keller managed a territory for RJ Reynolds.

"As we transform our platform from a product line focus to a lifestyle focus, these highly capable professionals and their teams will provide a complete offering of strategic sales and marketing services for our partners and markets," Cates said. "Jen, Tim and Kendra are the best at what they do to grow our business, and we look forward to the significant impacts they will bring to our Natuzzi Italy partnership programs reach for excellence."