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ICFA Creates New Web Site
February 24,
2011 by in UnCategorized 
By Home Furnishings Business in Casual Furniture on February 25, 2011
The International Casual Furnishings Association (ICFA) has revamped its Web site to include new features to serve the organization's growing membership.
In 2008 the membership of the Casual Furniture Retailers Association was integrated into ICFA. In addition to manufacturers, importers and retailers, the membership now also includes sales representatives, designers, suppliers and the media. The enhanced Web site includes information for all segments of this diverse constituency, and search capabilities within its membership directory database.
A video feature offers several member perspectives on a current topic, presently the business outlook for 2011. An awards page spotlights the industrys recognition programs, including the Apollo Awards for retail excellence, the Design Excellence competition, and the Sales Representative and Manufacturer of the Year awards.
The site makes it easy to locate information on member benefits, including details on the new Sales Training Program DVD series. A second video feature showcases member company executives highlighting the reasons they are members and strong supporters of the association.
Member companies are urged to visit the site and familiarize themselves with its features. Non-members also are invited to explore the Web site and evaluate the many benefits of ICFA membership.