Ireland Named BrandSource "Ambassador"

February 16, 2011  by in UnCategorized   

By Home Furnishings Business in Advertising on February 17, 2011

Lifestyle designer and former supermodel Kathy Ireland will serve as ambassador for BrandSource and its 4,500 independent dealer members.

Anaheim, Calif.-based BrandSource is a member-owned merchandising group with nearly 4,500 independent dealer members in North America, and close to 3,000 "branded" stores in the United States. BrandSource retailers carry appliances, consumer electronics, flooring and home furnishings.

Ireland, CEO and chief designer of Kathy Ireland Worldwide, will appear in advertising and promotional campaigns and leverage her expertise in social media to generate greater awareness of the BrandSource brand. Kathy also will collaborate with BrandSource on new product development and expand her collections in BrandSource member stores.
 
€œIt is very exciting to serve as Brand Ambassador for BrandSource," Ireland said. "BrandSource members are powerful and respected. Their organization of independent dealer members and branded stores are crucial for American families to have true retail choices. BrandSource members bring support, service, expertise and value to the communities they serve. BrandSource members truly care about their customers. From innovative products to non-profit giving, BrandSource is a great resource that fulfills our mission of 'finding solutions for families, especially busy moms.' This is a great honor."
 
Ireland will begin her role with BrandSource later this month at the organization's 2011 Summit in Orlando, where she will meet with members and actively participate in workshops and planning sessions.
 
Ireland represents a key target customer for BrandSource: the 90 percent of women who make final purchasing decisions for the home and who are utilizing the Internet and social media to find the most up-to-date information as they research and shop for appliances, home furnishings and consumer electronics.
 
"We look forward to working with Ms. Ireland to support our members and build greater awareness of our brand," said Bob Lawrence, CEO of BrandSource. "Ms. Ireland relates very well to our female customers and really understands, first hand, what it's like to be a busy mom who wants the best for her home, family and career. We believe that she offers us enormous potential for influencing women and ensuring our brand's success."