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Massoud Creates Custom Furniture Line
February 16,
2011 by in UnCategorized 
By Home Furnishings Business in Upholstery on February 17, 2011
Upholstery producer Massoud hopes to help retailers increase in-store traffic and boost sales with expedited delivery and special pricing on a select group of fabric and frame options.
The Simple Choices program will be shown at the April
High Point Market and is the first in a series of dealer promotions built around the companys 2011 marketing focus, Building Furniture That Builds Your Business."
Through the Simple Choices program, current Massoud dealers will be able to offer consumers 25-day delivery on more than 60 frames in a choice of 140 fabrics. The selections include sofas designed to retail for $1,999 to $2,499. As part of the promotion, participating dealers must commit to additional floor display space to showcase some of the designs included in program.
To our way of thinking, the retailer, not the manufacturer, is the brand when it comes to home furnishings, said Chuck Massoud, CEO of Massoud. So were always looking for business solutions that can help our retailers differentiate themselves and truly stand out from the competition. With Simple Choices, were bringing fresh looks, fashion forward fabrics and versatile frame options together with unrivaled ship times and pricing that promise to generate attention and sales.
Bringing together some of Massouds best-selling frame designs, the Simple Choices program includes an variety of styles ranging from traditional to transitional, casual to formal. Fabric choices run the gamut from solids to jacquards to patterns in a number of trend-focused colors, textures and tones.
In todays challenging economic climate, we want to be sure were doing everything possible to help our retail partners maximize the sales potential of our line, said Tom Skipper, president of Massoud. Ongoing additions of striking designs, fashion forward fabrics and versatile styles help our customers rise above the vast sea of sameness that defines much of the upholstery industrys offerings today. And, new programs like Simple Choices put the spotlight on the very elements of the line that give retailers a competitive edge."