Homelement Stores Overhauls Furnishings Web Sites

February 15, 2011  by in UnCategorized   

By Home Furnishings Business in Internet on February 16, 2011

Online furnishings retailer Homelement Stores has launched redesigned versions of its home furnishings Web site network.

Homelement, East Brunswick, N.J., tested the new sites' design aesthetics and functionality for six months after deciding on a redesign centered around increasing the ease of site use while simultaneously increasing exposure to a number of items and features without having to do much navigating around the site.

"The redesign has been in the works for some time now, and we're excited to be able to offer potential customers with one of the most interactive, user-friendly home furnishing-buying site on the Web," said Homelement Stores Operation Manager Joice Tan.

Homelement has enhanced the visibility of best-sellers, ongoing promotions, and a site-specific search tool on the Web site.

Along with the main site's redesign, Homelement has applied the new design template to each of its family of niche stores, including DiningSetDirect.com, TheAccentFurniture.com and HillsideFurnitureMart.com, among others.

This redesign also includes a design ideas section which is the result of collaboration with home design site OnlineFurnitureDesign.com.

"The collaboration with OnlineFurnitureDesign is a major step for Homelement," Tan said. "What resulted was a more engaging site that makes it easier for visitors to connect with us and find design ideas and inspiration they can implement themselves."