Massoud Expands National Sales Force

February 13, 2011  by in UnCategorized   

By Home Furnishings Business in Upholstery on February 14, 2011

Dallas,Texas-based upholstered furniture manufacturer Massoud has significantly expanded its sales force in recent months to pursue its national growth strategy.

Massoud has added representatives covering Florida, the Carolinas, Minnesota, the Dakotas, New England and other key territories. The expanded reach is part of a long-term growth strategy designed to further strengthen Massoud's position as a leading national resource for high quality, domestically-made designs in an abundance of frame styles, fabrics, leathers and custom options.

The newest independent sales agents to join the Massoud sales force include: Clyde Barnard, New England; Bill Spece, Wisconsin, Minnesota and the Dakotas; Todd Collins, South Carolina; John Reid and Christi Whitt, North Carolina; and Alan Vance, Florida.

These representatives, and others now in place in areas across the country, report to Massoud President Tom Skipper, who joined the company in early 2010 to work alongside CEO Chuck Massoud in directing the company's next phase of growth.

"For the past decade, we've watched as price, rather than product innovation, emerged as the driving force in the upholstery industry," Massoud said. "But at Massoud, we've always been known for fabrics and through significant investments in technology and product innovation, we've continued to expand our style and customization options--without sacrificing competitive price points. So our sales representatives have become more important than ever to our continued growth. We're not just selling a commodity--but design, quality, value, choice and a whole list of business solutions for our retail and designer partners that only the sales representative can effectively communicate and deliver."

"We are well poised to serve the diverse needs and style preferences of a national audience as evidenced by the growing number of accounts we are opening around the country," Skipper said. "Every design is made here in our Texas plant; we stock at least 90 percent of our fabric offerings ensuring unrivaled special order delivery times; and we remain focused on our cost-controlling business model€”all features that translate to  immediate benefits for our customers."