Graves to Lead Leda U.S. Sales, Marketing

February 13, 2011  by in UnCategorized   

By Home Furnishings Business in Executive Changes on February 14, 2011

Richard Graves has rejoined case goods furniture manufacturer Leda Furniture as director of U.S. sales and marketing.

Graves formerly served in the same position for Toronto-based Leda from 2003 through 2006.

"Our family and company is very pleased to have Richard join us again as we work together to not only grow the U.S. market presence of our fine line of casegoods products, but also strengthen our importance and commitment to retailers and designers," said Maco Confalone, president.

Having Graves join the Leda team will allow Confalone to focus on the Canadian residential market as well as Leda's office contract and hospitality sectors.

"I thoroughly enjoyed my previous tenure with Leda Furniture and the Confalone family," Graves said. "I look forward to representing this wonderful domestically made product again."

Leda's current marketing plans focus on strengthening its Leda Advantage campaign, implementing phase II of a fabric expansion program, focusing on domestic product production and debuting its most ambitious new residential collection at the upcoming High Point Furniture Market(http://www.highpointmarket.com) in its showroom, IHFC-H1112.
 
"Having worked with Richard before we are very pleased to welcome him back to the Leda family and are confident in his abilities to strengthen our position in the American marketplace," Confalone said. "We have a great future with Leda Furniture and look forward to working with our retailers in building successful partnerships and overcoming the challenges we all face in our industry today."