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Resource Furniture Taps White Good
February 10,
2011 by in UnCategorized 
By Home Furnishings Business in on February 11, 2011
Resource Furniture has named
White Good its agency of record.
New York-based Resource Furniture, a retailer of European contemporary home furnishings, has been in business since 2000.
Its an honor to have the opportunity to represent Resource Furniture, said Sherry Qualls, White Goods president. Were thrilled to work with such an innovative company and are looking forward to helping to take awareness of this uniquely special brand to the next level.
Resource Furniture is eager to generate buzz and establish stronger relationships with consumers and interior designers through showroom events and social media connections. A robust schedule of store openings and new partnerships offers a perfect opportunity for the brand to dial up its awareness.
Our product offering is incredibly unique, said Ron Barth, Resource Furniture president/co-founder. White Good understands and appreciates our business model. Couple this knowledge with their industry experience, and were sure to get great results. Were looking forward to a very positive partnership.
Since 2000, Resource Furniture has hand-selected, imported and distributed innovative, modern, space-saving furniture from the finest European manufacturers. These transformable systems, available in a vast selection of finishes and configurations, redefine the way consumers and designers think about space.
White Good, a member of the
American Association of Advertising Agencies, is a fully integrated marketing communications agency dedicated solely to building the brands of manufacturers and marketers of furnishings, decorative finishes and building products for the residential and commercial market segments.