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KidKraft, Kids Only Get on Track with Thomas
February 10,
2011 by in UnCategorized 
By Home Furnishings Business in licensing on February 11, 2011
KidKraft and Kids Only, Inc. have partnered with
HIT Entertainment to produce
Thomas & Friends children's room décor and furniture.
Both lines will be available at mass retailers throughout the U.S. and Canada this spring.
KidKraft will develop a line of Thomas & Friends wood furniture including a toy box, toddler bed, table and chair set, and storage step stool.
Kids Only will produce a variety of metal and plastic room décor and patio furniture products. This is the first time a line of patio furniture has been developed for Thomas & Friends.
Working with KidKraft and Kids Only, Inc., we will be able to create lines of Thomas & Friends furniture and decorative accessories that capture the timelessness of the brand, said Gabriela Arenas, vice president of consumer products, Thomas division of HIT Entertainment. The high-quality products will not only delight young Thomas fans, but will also please parents with their durability and modern classic designs.
Thomas & Friends is the No. 1 preschool licensed property for the past 10 years in the US, according to the
NPD Group. Thomas & Friends invites children to enter a world of imagination through the tracks of a train and the words of a story.
KidKraft was established in 1968 and offers children's wood furniture, toys, gifts and room accessories.
KidKraft classic designs are a great fit for the Thomas & Friends brand, and we are thrilled to have the opportunity to work with HIT Entertainment on this line, said Steve Lampert, CEO at KidKraft.
Kids Only offers a selection of children's patio furniture, room décor furniture and accessories and toys.
Bob Pagano, Vice President, Marketing at Kids Only, Inc. said, The Thomas & Friends inspired room décor will enable Thomas the Tank Engine fans to take the No.1 engine from their TV screens into the coziness of their bedrooms," said Bob Pagano, vice president of marketing for Kids Only. "We look forward to working with HIT Entertainment on products that will let little ones imagine that they are living on the Island of Sodor with Thomas.