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Platt Named Chairman of Cedars-Sinai Board

By Home Furnishings Business in Community/Charitable Support on February 8, 2011 Furniture industry executive Lawrence B. Platt has been named chairman of the Cedars-Sinai Board of Directors.

Platt, president and CEO of The Platt Collections, has been a board member since 1999.

During his tenure on the board, Platt chaired the medical center's Discovering for Life fundraising campaign from 2005 to 2010. The campaign raised $357 million for Cedars-Sinai Medical Center's research endowment. He will serve as chairman during construction of the Advanced Health Sciences Pavilion, a 450,000-square-foot facility that will integrate clinical care and scientific research, allowing physicians to bring scientific breakthroughs directly to patients. Construction on the facility started in October 2010.

Platt has held several leadership roles in the Los Angeles community as a member of the Founders of the Los Angeles Music Center, the Fraternity of Friends, the Young Presidents Organization, the World Presidents Organization, and a former member of the Board of Trustees, American Jewish Congress.

Platt has a series of goals for his three-year tenure as chairman. He announced plans to launch a new fundraising campaign that will build on an endowment that guarantees the economic viability of Cedars-Sinai€™s research enterprise.

"Our strength lies in remembering that everything we do is ultimately for our patients. It is their stories that define who we are. It is their triumphs that matter most," Platt said during his inaugural remarks. He expressed confidence that the board of directors will provide strong leadership during a time of regulatory uncertainty for healthcare institutions and help Cedars-Sinai thrive financially while maintaining superb patient care.

 €œWe were deeply impressed by Larry€™s ability to reach out to our community and build a campaign that yielded truly spectacular results,€ said Art Ochoa, senior vice president, community relations and development at Cedars-Sinai. €œThis really sets the stage for what I know will be a fruitful chairmanship.€

€œLarry has a deep commitment to the compassionate mission of medicine and he leads with enviable vision and energy," said Thomas M. Priselac, president and CEO of Cedars-Sinai. "Our medical center leadership couldn€™t be more thrilled to partner with him in the years ahead.€


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