Dick Idol Partners with Crestview

February 3, 2011  by in UnCategorized   

By Home Furnishings Business in licensing on February 4, 2011

Outdoor lifestyle brand Dick Idol has partnered with Crestview Collection for a line of lighting, accessories, wall decor and accent furniture.

The new line, which includes around 200 SKUs, will debut at Spring High Point Furniture Market in Crestview's space, Suites at Market Square M-1000B and 1-464. The launch coincides with a major new product push across the Dick Idol brand to include new case goods and upholstery from Shadow Mountain, area rugs from Surya, unique reclaimed accents from Groovystuff and bedding from Silverado Home, among others.   
 
The partnership with Dick Idol is Crestview's first licensing initiative and is expected to help the company reach new customers by helping them fill a large untapped void in their assortment. As an artist and designer of home furnishings, Idol offers the unique ability to combine the elements of nature, western and Native American influences, wildlife, sporting looks and other iconic elements of the rustic/outdoor lifestyle, all with a sense of "rustic elegance."  Dick Idol achieves broad universal appeal that transcends many decorative styles by utilizing both innovative traditional rustic comforts and a new bold and fresh rustic contemporary look designed for today's trends.
 
"I am extremely pleased to announce our new partnership with Crestview as it has been our objective for years to simplify our business by consolidating the key lighting, accessory, and accent categories under one roof," said Dick Idol, Montana outdoorsman, artist, and brand founder. "It will be much easier to coordinate product development and should streamline shopping for buyers who want our refined rustic look. We have known and respected the Crestview team for years, and we all agreed that it was finally an ideal time for us to partner."

"Our company continues to grow, and we believe our first licensing partnership with Dick Idol will help us expand our product line and customer base," said Bryan Williams, Crestview executive vice president. "Crestview is excited to work together with the entire Dick Idol team including Shadow Mountain and all the other great partners."

Crestview Collection, Memphis, Tenn., has a main operations office and 22,000-square-foot showroom located in Dong Guan City, China. In addition to High Point, Crestview has permanent showrooms in Las Vegas (World Market Center A-353), Atlanta (AmericasMart Building 2 1218 and 1207) and Dallas (World Trade Center 6460).