Furniture Brands Names Brothers to Broyhill Post

January 27, 2011  by in UnCategorized   

By Home Furnishings Business in Executive Changes on January 28, 2011 As part of Furniture Brands continuing emphasis on marketing, Mindi Brothers has joined the company as director of marketing for Broyhill.

Brothers, who joined FBN in 2010 in a retail marketing capacity, has expanded to lead the Broyhill marketing effort. Brothers who most recently was a vice president at Maritz, a performance improvement company, has successfully grown such brands as Aunt Jemima, Duncan Hines and Purina.
 
"We continue to bring new marketers to our brands to invigorate and energize our commitment to growing our brands," said Jim Brenner, Furniture Brands CMO. "Bringing in professionals from other industries helps us bring excitement and best practices. To balance and complete our marketing team, we have a great group of marketers who have grown up in the furniture business. This helps us bring the best of the past and innovation for the future to all of our marketing."