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Natura World Expands Bloomingdale's Programs
January 11,
2011 by in UnCategorized 
By Home Furnishings Business in Mattresses on January 12, 2011
Eco-friendly mattress manufacturer Natura World has expanded its 6-month-old relationship with Bloomingdale's with a new latex mattress collection.
The new collection targets the high end of comfort, luxury and beauty in natural and organic bedding collection at Bloomingdale's stores and on bloomingdales.com.
"Natura has been successfully producing natural and organic bedding for over 15 years and now, we enter a new era with three exclusively designed, elegant offerings debuting at Bloomingdale's," said Cambridge, Ontario-based Natura World's president, Ralph Rossdeutscher. "Each sleep set has been expertly crafted by Natura artisans for the discerning Bloomingdale's shopper searching for high quality, healthy sleep products made sustainably and with respect for the environment."
The Natura Latex Collection for Bloomingdales includes three models, Retreat, Renew and Escape, each with three different comfort levels: firm, luxury and dual. The dual comfort models enabling partners sleeping on the same mattress to each enjoy the right comfort and support feel for them. The mattresses feature a variety of constructions with components that range from Natura Sleep Bamboo fabric to certified organic wool and natural Talalay latex. These premium mattresses offer the most advanced comfort materials and adhere to the highest quality standards to provide the body with the deep, restorative sleep that it needs.
Natura Latex Retreat and Natura Latex Renew feature a deep, supportive core with layers of natural standard green latex, plant-based foam and Talalay latex. The soft, supple Natura Sleep Bamboo cover is quilted with convoluted Talalay latex and wool for lasting comfort that stays cool and soft against the skin.
The Natura Latex Escape offers enhanced Talalay latex construction and a luxuriously soft and completely organic cotton knit cover. It is complemented by a thick and plush Talalay latex topper whose quilt features organic wool and convoluted Talalay latex.
The Bloomingdales collection is currently being produced in Natura's Cambridge facility, but soon will transfer production its new 478,000-square-foot manufacturing facility in Wichita Falls, Texas, where the company is manufacturing its new lines for Target and Sharper Image. The new facility increases the company's overall production capacity while decreasing shipping times in the United States.
Visit Natura World at the Jan. 24-28 Las Vegas Furniture Market in space A-950 of World Market Center.