Whitaker to Manage Martin's E-Commerce Accounts

January 11, 2011  by in UnCategorized   

By Home Furnishings Business in Internet on January 12, 2011

Laura Whitaker has joined San Diego-based case goods vendor Martin Home Furnishings as e-commerce account manager.

Martin created this new position in order to better serve its current e-tailers and to expand the e-commerce channel. Whitaker is responsible for overseeing online sales and marketing, and growing sales with current and new customers within the e-commerce channel.

Whitaker brings extensive experience in online product presentation, customer relations, and account management. Prior to joining Martin, Whitaker was the Web content editor at Phoenix Footwear Group Inc., where she served as copy writer and contributed to online marketing strategy, account management and e-mail campaigns. She has a bachelor's degree in communication studies at California State University at San Marcos.

"Laura brings a strong background in e-commerce," said Karl Eulberg, Martin's vice president of sales and marketing. "Her extensive understanding of this rapidly growing channel will help us stay ahead of the curve in the ever-changing climate of online sales. We are thrilled to have her join the Martin Home Furnishings team."