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Woolrich Adds Pet Beds
January 6,
2011 by in UnCategorized 
By Home Furnishings Business in licensing on January 7, 2011
Outdoor apparel manufacturer Woolrich has added PM&J pet beds to its list of home furnishings licensing partners.
Woolrich, Pa.-based Woolrich and PM&J's new line will debut at the March 16-18 Global Pet Expo in Orlando, Fla.
"PM&J's pet line is designed to blend with the nature-inspired decor that Woolrich Home is known for," said Sharon Kepley, licensing manager of home furnishings for Woolrich. "We have been successfully working with PM&J in Europe for the past few years and will now add their pet products to our U.S. collections this spring and beyond."
The beds are created to not only be attractive additions to a room but also provide supportive comfort for pets. Three sizes fit small to large pets and are covered in popular Woolrich fabrics such as buffalo check and plaids, herringbone patterns, and sherpas. Leashes, carriers, and pet apparel will also be available later this year.
Retail prices range from $9.99 to $59.99. Woolrich pet beds will be available at retail in late summer/early fall 2011.
The PM&J pet bed line complements Woolrichs existing brand partners and their products, which include: JLA Home top-of-bed, textile wall art and pillow; Lynn Haney Collection handcrafted Santas; Mohawk Home floor coverings; Picture Source wall art; Rowe Pottery Works handcrafted pottery and garden decor; Shadow Mountain casegoods; Shady Lady handcrafted lighting and accessories; and Whitecraft indoor and outdoor furniture.
"We are very excited to be expanding our relationship with Woolrich into the U.S. market," said Cynthia Eicher, general manager for PM&J. "Our products will fill the need for high quality pet products that also look good in homes furnished in the outdoor lifestyle that Woolrich represents."