Natura World to Launch Sharper Image Merchandising Program in Vegas

January 6, 2011  by in UnCategorized   

By Home Furnishings Business in licensing on January 7, 2011

Bedding vendor Natura World will launch its newly designed Sharper Image mattress collection and merchandising program at Las Vegas Furniture Market, Jan. 24-28.

Natura World and Sharper Image signed a licensing agreement in June 2009. Natura World's Las Vegas showroom is in space A950 of World Market Center.

"We worked diligently to design a collection that would embody the same quality, innovation and uniqueness that consumers have come to associate with The Sharper Image brand," said Natura World President Ralph Rossdeutscher. "Consumers are clamoring for technology-driven brands as a means to enhance their lifestyle while making their homes more comfortable. The bedroom is a natural extension of that, and this collection caters to consumers who want a premium product because they understand the importance of quality rest for their overall health and well-being."

The five-model lineup has been enhanced with rich, dramatic black-and-white styling, luxurious suede fabrics and waterfall edges ranging from two to over four inches. All models feature The Sharper Image logo on the ticking as well as seven-inch Novalay cores that actually calibrates the mattress to a consumer€™s body every time they lie down.
 
Each model's topper features a different comfort feel derived from layers of BioFoam, Visco, Talalay Latex, Single OrthoGel and Double OrthoGel. The line carries a suggested retail price range from $2,499 to $4,999 in queen.
 
Salt Lake City-based furniture retailer R.C. Willey and C.S. Wo & Sons Furniture in Honolulu are two  retailers currently flooring the new offering.