Profit Management Promotions opens N.C. Office

January 2, 2011  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on January 3, 2011

Furniture sales promotion specialist Profit Management Promotions has opened a southeastern regional office in Wilmington, N.C.

PMP made the move because of a rapid increase in the number of projects it is undertaking in the Southeast. PMP has recently launched a series of projects in Atlanta and south Florida and said it expects to sign on several more clients in the Southeast. The firm is hiring project managers to staff current and upcoming assignments for high-impact sales. It is also bringing on additional sales representatives needed to capitalize on new market opportunities the firm sees emerging in the area.

The establishment of its new North Carolina office follows PMP's move to a larger headquarters facility in the Philadelphia area earlier this year.

"Over the last several months, we've experienced a significant uptick in the number of projects throughout the Southeast U.S.," said Michael J. Egan, president and founder of PMP. "Consequently, it was strategically important to increase the number of project managers we have in the region in order to best serve our existing customers, as well as to help grow our business in the months ahead."

PMP also is launching business-planning services designed to help furniture retailers address changes in the marketplace and new opportunities, in concert with conducting high-impact sales to support growth and other strategic options.

The new service offering ties to the seminar PMP will at this month's Las Vegas Furniture Market. Themed "Is Your Business Ready for the Next 5 Years?," the workshop--1:30-2:30 p.m., Jan. 24, in World Market Center's Building C Retail Resource Center--will focus on the major strategic challenges confronting furniture retailers, and will outline how to develop "survival plans" to help home furnishings sellers address marketplace threats and opportunities.

PMP specializes in conducting high-impact sales for furniture retailers. The firm's projects include traditional going-out-of-business (GOB) sales, but an increasing number of assignments are focused on retail restructurings.

"Today many retailers are rethinking how, when, and why they consider high-impact sales events which, historically, were only used in GOB scenarios," said Ron Cooper, PMP's director of sales and marketing. "The steady increase we're seeing in our business is attributable, in part, to the growing interest furniture retailers are showing in restructurings, which are designed to improve a retailer's strategic growth options or to add marketing muscle to a given outlet's operations."