Reziapova to Head Theodore Alexander Russia, E. Europe Sales

December 29, 2010  by in UnCategorized   

By Home Furnishings Business in Executive Changes on December 30, 2010

High-end furniture manufacturer Theodore Alexander has promoted Dinara Reziapova to regional sales manager for Russia and Eastern Europe.

The move illustrates the importance of the Russian Federation and other Eastern European markets in the continued strategic growth for the brand. Previously, Reziapova was a sales representative for Ho Chi Minh City, Vietnam-based Theodore Alexander in Eastern Europe and the Commonwealth of Independent States. She also assisted in the development of two of Theodore Alexander's collections from two Russian museums, The State Hermitage and Pavlovsk Palace.

In her new position, Reziapova will work with existing distributors and retailers in the territory to enhance awareness and sales of the Theodore Alexander brand, and create business opportunities in Eastern European countries yet to be served by the brand. She also will ensure Theodore Alexander products are marketed and merchandised in a manner in keeping with the brand's luxury position, and provide all customers in the region with service and support.

Reziapova is based in St. Petersburg, Russia, and has been with the company since 2006. Prior to joining Theodore Alexander, Reziapova was a multi-lingual translator. She reports to David Parker, vice president, international sales.