Contract Liquidators Rebrands as Urban Furniture Outlet

December 22, 2010  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on December 23, 2010

Urban Furniture Outlet, formerly Contract Liquidators, has has relaunched with a new name, new ownership and new website.

The 20-year-old New Castle, Del., family owned and operated furniture and mattress store has recently been taken over by Nicholas Urban, son of the founder the late Richard Urban.

"We wanted to carry on the family name and reflect what we do, bring our customers quality furniture and mattress at factory direct prices," said Nicholas Urban. His vision for the business is simple--keep costs low, keep prices low; and buy truckloads of furniture and mattresses from across the U.S. and all over the world and offer them to customers at factory direct prices. Vendors include Ashley Furniture, Simmons, Crown Mark, and more.

In addition, Urban Furniture Outlet has launched a new website and social media presence on Facebook. Customers can now browse photos of merchandise, read reviews, create a wish list, and soon even purchase items online.