Raymour & Flanigan Adds Kathy Ireland Upholstery

December 20, 2010  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on December 21, 2010

Home furnishings retailer Raymour & Flanigan has partnered with Kathy Ireland to add upholstery to its 86 furniture stores.

The association expands kathy ireland Home's upholstered furniture product into Raymour & Flanigan's stores. The retailer currently sells case goods, rugs and home accessories from the kathy ireland Home line.

Ireland is CEO and chief designer of kathy ireland Worldwide, a $1.5 billion a year lifestyle design firm. As part of the collaboration, Ireland will also become a contributor to the Raymour & Flanigan design magazine. Her contribution to the publication will put to use her knowledge in home design and offer readers insight on how to keep the home fresh, exciting and new with affordable furniture and ideas. 

"Raymour & Flanigan is thrilled to be partnered with the world-renowned brand, kathy ireland Home. Kathy's vision of finding solutions for families, especially busy moms aligns perfectly with our vision," said Raymour and Flanigan's CEO and President Neil Goldberg.  "We strive every day to find the right products at the best value for our customers, and to enhance the furniture buying experience. Our dedication to exceeding customer expectations has been the bedrock for our six decades of success.  Combined with highly trained sales professionals and a three-day delivery guarantee, Raymour & Flanigan Furniture sets the industry standard for the most-satisfying furniture buying experience. We believe it's these combined values and vision of both kathy ireland Home and Raymour & Flanigan that will make a great partnership and tremendous product offering for consumers."

kathy ireland Home will be available at Raymour Flanigan in the first quarter of 2011.

"It is a great joy and privilege to partner with the genius team at Raymour and Flanigan," Ireland said. "We have talked for years about expanding our relationship and finally, it is happening. The group of innovators at Raymour and Flanigan, practice ethics, quality, customer service and a genuine commitment to fashion  that is rare. We are excited by this extraordinary teaming of values and corporate cultures. Their belief in kathy ireland Home is humbling to everyone at our company."