Magniflex Adding Organic Linens

December 16, 2010  by in UnCategorized   

By Home Furnishings Business in Bedding on December 17, 2010

High-end mattress manufacturer Magniflex's Winter Las Vegas Furniture Market offerings will include a new line of organic linen bedding.

The new Linen Experience line (retailing for $1,799 in queen) is certified by Global Organic Textile Standard and Oeko Tex and features a brand new, soft and durable linen fabric in the covering. Magniflex's exclusive linen comes from flax, a rapidly renewable plant which requires little fertilization, and the fabric is exceptionally soft and absorbent. The linen is quilted to a temperature neutral aloe-based memory foam layer and supported by plant-based memory foam core.

The company also will introduce three natural and organic mattress lines, bed bug repellent mattress, and a full accessory merchandising program featuring premium Coolmax pillows.
 
"Magniflex's continued focus on green for this market caters to specialty sleep retailers looking for new eco-friendly bedding options," said Magniflex Global Sales Director Marco Magni. "We have experienced steady growth in sales across our entire dealer network in recent months, which is why coming into this show we wanted to bring more new products, as well as more promotions, incentives and merchandising programs, to excite and support our retailers."
 
Magniflex shows in WMC-C1350 in the Specialty Sleep Association exhibit.