JLA Home Joins Woolrich Licensing Program

December 13, 2010  by in UnCategorized   

By Home Furnishings Business in licensing on December 14, 2010

Outdoor apparel manufacturer Woolrich has added textile manufacturer JLA Home to its lineup of home furnishings licensing partners.

JLA Home will provide Woolrich's Home program with a line of coordinating top-of-bed products, textile wall art, and decorative pillows. JLA will preview the new Woolrich collection at the Atlanta International Gift & Home Furnishings Market January 14-18, with additional introductions of the new line to take place at the formal launch at High Point Furniture Market in April. 

Planned introductions will include a total of five bedding ensembles. Queen sets will include a filled duvet, adjustable bed skirt, two Euro shams, and two standard shams. Decorative throws, themed pillows, and sheets will also be available separately, and will provide a variety of custom looks.

"JLA Home is well known for its high quality, fashionable products," said Sharon Kepley, licensing manager of home furnishings for Woolrich, Woolrich, Pa. "Their innovative approach and strong presence at retail will play a key role as we expand the Woolrich line to include a broader range of styles beyond our traditional outdoor-inspired, rustic niche."

The JLA product line is designed to complement Woolrich's existing brand partners and their products, which include: Lynn Haney Collection handcrafted Santas; Mohawk Home floor coverings; Picture Source wall art; Rowe Pottery Works handcrafted pottery and garden decor; Shadow Mountain home furnishings; Shady Lady handcrafted lighting and accessories; and Whitecraft indoor and outdoor furniture.

"We are very excited to be teaming up with this iconic American brand," said George Kerr, president of JLA Home. "Our bedding and decorative items will be a stylish complement to the popular Woolrich line of home furnishings, providing consumers with new options for decorating their homes."