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Aspenhome's Launches Consumer Web Strategy
December 8,
2010 by in UnCategorized
By Home Furnishings Business in Case Goods on December 9, 2010
Case goods vendor aspenhome has launched new interactive Web pages help to retailers attract consumers by offering decorating tips and purchase incentives.
"Research shows that when consumers have a question the Internet is their number one resource to find their answers," said Renee Loper, Phoenix-based aspenhome director of marketing communications. "Our goal for 2011 is to create micro-campaigns to educate consumers, help them find the answers to their questions and then direct them to retail to make their purchase. These micro-campaigns, available to our retailers, will provide fresh and relevant content on their websites. We also plan to promote the micro-campaigns online via social media, e-zines, and blogs."
The first in the series of micro-campaigns, 15 Tips To Get Your Guestroom Ready For Holiday Guests, challenges consumers to find the 15 hidden decorating tips in the aspenhome Centennial bedroom scene while listening to festive music. As the consumer scrolls over parts of the photo she can click on the areas that contain the tips.
"We had fun creating this interactive Web page where consumers can find a variety of tips from pointing out the StoreCharge drawer in the nightstand to filling a stocking with bath accessories to make their guest's stay more comfortable," Loper said. "Okay, now that I have just given you two tips, can you find 13 more?"