Hollandia Opens Therapedic Boutiques in Israel

December 1, 2010  by in UnCategorized   

By Home Furnishings Business in Bedding on December 2, 2010

Luxury mattress maker Hollandia has opened five Therapedic International mattress boutiques in Israel.

The move is part of Hollandia's strategic alliance with Therapedic, and includes mattress boutiques its Jerusalem, Tel Aviv, Haifa, Hertzliya Petuach and Rishon LeZion showrooms. Two more will open in early 2011 in Rechovot and Ra'anana.

Hollandia acquired the Therapedic license for Israel and Cyprus several months ago. In addition to opening retail stores in Israeli cities both companies have announced that they will form a joint research and development team that will create products leveraging Hollandia innovation, which would be sold throughout the world.

Hollandia CEO Avi Barssessat said he had been looking for sometime to find the right U.S. sleep products brand to bring to Israel and that he was very pleased with how the strategic alliance has been progressing to-date.

"Israelis love American brands, and Therapedic is an outstanding sleep products company that offers a full range of product choices. I think the brand will resonate exceptionally well here in Israel," he said. "We have examined the growth of Therapedic internationally to benchmark what has worked outside of the United States, and we believe our strategy will make the brand the fastest growing here in Israel."

"We have been watching the growth and development of the Hollandia brand over the past few years and it is incredibly impressive," said Gerry Borreggine, Therapedic president and CEO. "They make some of the most luxurious products in our industry, and on the retail side of their business, they understand the importance of selling more than just mattresses to their customers--but rather the benefits of a good night's sleep. Together, I think we make a powerful combination in the bedding industry. We will be able to learn from one another and help our brands continue to grow."

Hollandia now operates in more than 120 locations throughout the world. In the United States, it operates two retail showrooms, one in Philadelphia and the other in Short Hills, N.J. All its products are manufactured in Israel.
 
Therapedic International has more than 50 licensees producing products under the Therapedic brand label throughout the world.