International Bedding Names New Western Sales VP

November 29, 2010  by in UnCategorized   

By Home Furnishings Business in Bedding on November 30, 2010 International Bedding has named Michael Moore, Western regional vice president of sales.

In his new position, Moore will lead sales development and retail relationships for the company in 12 Western states. He reports to Dennis Straily, vice president of sales.

"Mike's appointment represents an important step in our building a talented team of sales professionals," said Dan Hige, president and COO. "His extensive experience in mattress sales and account management will enable us to provide even better support to our retail partners."

Most recently, Moore was with Kingsdown as national account sales manager. Prior to that, he was with Spring Air Co. as vice president of sales. He also worked with Sealy from 1995 until 2005.

"Mike's industry experience and background are a perfect match with our objectives," Straily said. "He'll be focused not only on driving our future growth as a company, but on building IB's unique Sleep Doctor brand and program."