Safavieh Lands Ralph Lauren Home Rug License

November 23, 2010  by in UnCategorized   

By Home Furnishings Business in licensing on November 24, 2010

Ralph Lauren Home, a division of Polo Ralph Lauren Corp., and rug vendor Safavieh have signed an exclusive license agreement.

Under the agreement, Safavieh will produce area rugs under both the Ralph Lauren Home and Lauren Ralph Lauren Home brands. 
 
The program will include handmade and machine made rugs in a full range of sizes and styles, and will be made in Safavieh's exclusive manufacturing facilities. The first collection is scheduled for introduction at the Atlanta International Rug Market in January 2011.

"Safavieh's passion for quality and craftsmanship coupled with their firm grasp of both the Ralph Lauren and Lauren brands make them an ideal partner as we enter into this new line of business," said Frank Guzzetta, president of Ralph Lauren Home. 
 
"Our approach in this launch was to develop luxury area rugs infused with the spirit of the Ralph Lauren brand, addressing a complete range of lifestyles to further complement the pieces within the Ralph Lauren Home collection," said Safavieh Principal Arash Yaraghi.