Hayneedle Promotes 2 in Merchandising Group

November 18, 2010  by in UnCategorized   

By Home Furnishings Business in Executive Changes on November 19, 2010 Online retailer Hayneedle, Inc. has named Jason Goldberger senior vice president of marketing, merchandising and site and Dawn Block vice president of merchandising.

Goldberger has been a member of the Hayneedle executive team since joining the company in 2007 as chief merchandising officer. In his new position, he oversees a team of more than 100 employees focused on the company's product offerings, marketing initiatives and customer shopping experience at both Hayneedle and The Foundary, the company's members-only daily flash sale site.

He reports to Doug Nielsen, founder, president and CEO.

Block, who began her career at Hayneedle as a buyer in 2003 and most recently served as director of product development, assumes the role of vice president of merchandising. In her new role, she leads a group of more than 40 team members. She reports to Goldberger.

"Jason and Dawn have played critical roles in guiding the growth and success of our company and these promotions are hard earned and well deserved," Nielsen said. "In their new roles, Jason and Dawn will help drive the future of our business, continuing to deliver to Hayneedle.com customers and the Foundary members the thrill of discovery that is part of the DNA of our company."

Prior to Hayneedle, Goldberger was director of home improvement for Amazon. Goldberger began his career with the company in 1999 as a buyer on the team that launched Amazon's first home store. Before joining Amazon, Goldberger worked in a progression of buying positions in home furnishings and domestics at Linens 'n Things and QVC.  He began his career in the executive training program at the A&S division of Federated Department Stores, now Macys.

During her seven-plus years at Hayneedle, Block led the team that launched Hayneedle's outdoor division, as well as developed new businesses in several product categories. Most recently, she spearheaded the merchandising team that helped launch The Foundary. She also created a strategic business unit for the optics division and helped the company establish a product development and import team. Prior to joining Hayneedle, Block worked in product development and merchandising for Uline Shipping Supplies.