Sink to Lead Anatomic Global Customer Service

November 17, 2010  by in UnCategorized   

By Home Furnishings Business in Bedding on November 18, 2010

Elaine Sink has joined memory foam mattress manufacturer Anatomic Global as director of customer service.

A 15-year veteran of the hospitality industry, Sink will oversee Anatomic Global's "Incredible Support" initiative, a program based on providing customers with service that exceeds expectations and delivers 100 percent customer satisfaction.

Sink served as guest services manager and customer service manager for Marriott International Inc. for more than 14 years, overseeing the company's western region and Hawaii hotel and timeshare properties. Sink's duties also included handling customer service requests directly from Marriott Chairman and CEO John Willard Marriott Jr.

"Coming from a background in the hospitality industry, which is known to uphold the highest standards in customer service of any industry, we knew Elaine was a perfect fit for our 'incredible support' directive, which we believe will set a new standard for the industry," said David Farley, CEO of Anatomic Global, Corona, Calif.

Sink supervises a team of five customer services representatives who staff a call center that receives more than 200 calls per day. The call center operates under a stringent 24-hour response timeline to respond to all customer requests. 

"Our team understands that outstanding service is about building relationships with our customers and working together with them to satisfy their needs," said Sink. "Even if it is something like a preference for emailing rather than faxing invoices, we get to know what our customers want, and we deliver on our promises."

Along with the Incredible Support program's quality control measures that Sink has put in place, she also has implemented a One Voice initiative in which all levels of employees, from associates to upper management, receive uniform training so that they all communicate the same product knowledge internally and externally.