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Furnitureland South Opens Palliser Gallery
November 17,
2010 by in UnCategorized 
By Home Furnishings Business in Display on November 18, 2010
A new 5,400-square-foot Palliser Furniture gallery opened last month at Furnitureland South, the world's largest furniture retail showroom.
The gallery at the retailer's Jamestown, N.C., store highlights Palliser's new brand campaign, "My Home, My Style, My Way"; and is outfitted with the new Palliser retail sales system, which includes branding screens and panels, featuring dramatic lifestyle imagery.
"To place one of our first new galleries at Furnitureland South is a great opportunity and honor for Palliser," said Cary Benson, president, sales and marketing, for Palliser Furniture, Winnipeg, Manitoba. "We very much value their confidence in our approach and look forward to a strong future together."
The new Palliser gallery concept is designed to communicate different lifestyles: Metro, Suburban and Retreat. Creating these lifestyle vignettes allows consumers to connect with the Palliser brand emotionally. The photographic images are dramatic black and white, up close, tight crops of different components relative to each lifestyle.
The features a wide-product selection. Furnitureland South offers signature Palliser sofas, sectionals, chairs and select motion products as well. All of Palliser's products are made in North America and delivered in five weeks.
Since the gallerys opening only a month ago, both Palliser and Furnitureland South have been pleased with the amount of written business.