Magniflex Enters Hospitality Market

November 14, 2010  by in UnCategorized   

By Home Furnishings Business in Bedding on November 15, 2010

Italian bedding manufacturer Magniflex entered North America's hospitality sector program at the Nov. 13-16 International Hotel, Motel and Restaurant Show, New York.

"We are very excited about bringing our deep experience serving major hotels in the European market to the hotel industry," said Magniflex Global Sales Director Marco Magni. "Consumer interest in the Magniflex brand has been very strong as a result of our significant investments in the brand over the past few years.  We are well positioned to deliver the same great service and craftsmanship to hotels seeking to elevate the guest experience with enhanced mattress comfort and made-in-Italy quality."

A timely introduction for the North American market is the company's Protetto line, the first Oeko-Tex certified bed bug-repelling mattress. Harnessing the power of plant-based insect repellants, the Protetto Mattress features the first mattress cover treated with a microencapsulated formulation of lemon and eucalyptus to be introduced in North America.

"We have been working on developing this type of product for a few years but decided to bring it to the forefront now after receiving significant interest and requests in the U.S.," said Magni. "There is a real need for solutions from the bedding industry right now, and as a manufacturer at the forefront of advanced fabric technologies, we felt compelled to develop and offer a viable option for the North American market."