9K Retailers Take Part in National Promotion

November 14, 2010  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on November 15, 2010

The second annual National Home Furnishings Month promotion drew more than 9,000 participating retailers, an increase of 30 percent from the inaugural year.

Sponsored by World Market Center Las Vegas, the 2010 campaign featured a month-long home mortgage sweepstakes that retailers promoted in their stores and on-line during the month of September. Nancy Tassin of Lafayette, LA, was randomly selected out of 106,192 entries and took the top prize of $24,000--a year's worth of mortgage payments.
 
The broad-based initiative not only focused on creating extensive partnerships with retailers nationwide, but also leveraged prominent online platforms such as Facebook and MarthaStewart.com, as well as an expansive broadcast campaign featuring HGTV's Monica Pedersen, who participated in a satellite radio tour that aired nearly 1,600 times during September.