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Checking into "Suite 7"
November 10,
2010 by in UnCategorized 
By Home Furnishings Business in Mattresses on November 11, 2010
The Better Sleep Council will launch "Suite 7," a Web series created to entertain and heighten awareness of the link between the mattress and overall sleep health.
Suite 7 will premiere in December with distribution partners to be announced in coming weeks.
With each episode set in the same hotel room, each week a new couple or group--newlyweds, divorcing couples, best friends, business partners, total strangers--checks in to "Suite 7" where they unpack their emotional baggage and eventually discover the bed in the center of the room somehow holds the key to resolving their conflict of dealing with overall sleep health.
To give each story its distinct style and voice, the BSC has enlisted a diverse roster of film, television, stage and web talent to write and/or direct each of the anthology's seven episodes. These include Craig Bierko (Damages), Wilson Cleveland (The Temp Life), Shannen Doherty (Charmed), Illeana Douglas (Entourage), Mark Gantt (The Bannen Way), Tony Janning & Sandeep Parikh (The Legend of Neil), Michael Kang (Easy to Assemble: Finding North), Susan Miller (Anyone But Me) and Milo Ventimiglia (Heroes).
Bierko, Cleveland, Doherty, Douglas, Janning and Ventimiglia also will appear onscreen along with a cast that includes Brian Austin Green (Beverly Hills 90210), Henry Dittman (Greek), Joshua Malina (The West Wing), Eddie McClintock (Warehouse 13), Brandon Molale (Reno 911!), Jaime Murray (Dexter), Tara Perry (The Legend of Neil) and Alexi Wasser (Boy Crazy).
"The Better Sleep Council is leveraging the dramatic growth in branded entertainment and social media to deliver our positive messages of the benefits of a good nights sleep more efficiently and effectively," said BSC Chairman Jimmy Orders, president of Greenville, S.C.-based mattress producer Park Place Corp. "The world is changing faster and faster--and BSC will be part of that change. Suite 7 will reach a much broader spectrum of people than weve ever been able to reach before. Its the most exciting program the Better Sleep Council has ever launched."
"Delivering your message through this type of branded entertainment has proven to be more effective than traditional delivery methods. Our industry has an incredible story to tell and this is a great way to tell it," added BSC Vice Chairman, Mark Quinn.
Suite 7 was developed in collaboration with CJP Communications, and is being produced through its CJP Digital Media branded entertainment practice.
The Better Sleep Council is the consumer education arm of the International Sleep Products Association.