High Point Market Draws 71,000-Plus

November 7, 2010  by in UnCategorized   

By Home Furnishings Business in High Point on November 8, 2010

The High Point Furniture Market reported total attendance of 71,146 for last month's edition.

"In addition to retaining and catering to our existing buyers, we have made new buyers a priority and we saw good growth in that category," says Brian Casey, president and CEO of the High Point Market Authority. "Although buyer attendance was essentially flat year over year at 42,413, actual buying organizations increased by about 5 percent, and for companies who are new to High Point the numbers increased by 14 percent."

Overall sales personnel for both buyers and exhibitors showed a decline as retailers sent fewer people and exhibitors made do with smaller staffs.

"That is a common trend we're seeing in this economy overall," Casey continues. "Yet market performed very well. Business was brisk and this market has positioned us well for future growth."

"With the economy still in flux and with the election adding anxiety in October, we are pleased to see the numbers where they are," said Samson Marketing's Kevin O€™Connor, chairman of the board for the High Point Market Authority. "Frankly many headed into this market with a bit of nervousness, but the overall result of the market was good buying activity and a terrific upbeat mood."

"We€™re encouraged by the numbers we€™ve seen," Casey said. "We will continue our marketing plans to cater to and retain existing buyers, to reach out to new national and international buyers, and to work in partnership with interior designer groups that we know will also increase our visibility with that target audience. We look forward to another strong Market in April."

The April High Point Market is scheduled for April 2-7, 2011.