Hayneedle Introduces Flash Sale Web Site

November 3, 2010  by in UnCategorized   

By Home Furnishings Business in Internet on November 4, 2010 Online home furnishings retailer Hayneedle, Inc., is unveiling The Foundary, an exclusive, members-only, daily flash sale site that offers members home furnishings, decor and accessories from established and emerging designers and brands at up to 70 percent off retail.

The Foundary focuses its sales events on "products of substance" for the home€”distinctive products that inspire, share a story or define a point of view. Shoppers visiting the site will be invited to enjoy a free membership that allows them to receive daily emails featuring new, limited-time sales events.

With Hayneedle's knowledge of the home products marketplace, and a keen insight into both established and emerging designers and brands, The Foundary will offer flash sales items from trusted brands, such as Dyson and Riedel, luxury brands, such as Nancy Koltes and Jura Capresso, eco-friendly brands like Recycled Relics, and one-of-a-kind creations from artisans like The Weld House.

"At Hayneedle.com, customers can find what they need for their home by shopping any of our 200-plus categories with unmatched variety", said Doug Nielsen, CEO. "For members of The Foundary, we're doing the shopping for them with limited-time sales events of exclusive collections of distinctive products at up to 70 percent off retail prices. Both offer the thrill of discovery and help consumers express their personal style."

Exclusive sales events are announced daily, typically starting at 11 a.m. Eastern time. Each announcement includes four or more different events, offering selections of products from a variety of home living categories. The majority of The Foundary sales events last three days (72 hours) or while limited supplies last.

"The Foundary team enjoys a love of design in all its styles, and we can't wait to personally share how and why a particular collection or designer inspired us to bring their stories to your home," said Jason Goldberger, chief merchandising officer. "We built thefoundary.com to create a space where we and our members can share and fuel a passion for 'products of substance' for every room of the home at exceptional prices."

As part of its mission to help members discover new designers and "products of substance," The Foundary is looking for emerging talent through The Foundary Designer Search. Through Nov. 22, by entering on The Foundary Facebook page, up-and-coming designers have the chance to be found and have their home furnishings creations featured in sales events on the site. Members of The Foundary will vote for their favorite, yet-to-be-discovered designers and their inspired products on the site. To learn more visit The Foundary on Facebook  and click to follow.