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Badcock Furniture Introduces Joe
November 3,
2010 by in UnCategorized 
By Home Furnishings Business in Advertising on November 4, 2010
With the launch of its advertising campaign, Joe,
Badcock Home Furniture & more offers customers new ways to engage with its brandand win new furniture.
While still using traditional vehicles like television, print and radio, Joe also features interactive elements like a promotional microsite, Facebook application and branded YouTube channel that serve to facilitate the promotion and establish a social media presence for the brand.
In an age of increasing social media presence, we wanted to make sure our brand was relevant, said Mike Price, president of Badcock Home Furniture & more. But we also wanted to make sure we did it right. So were giving our customers a real reason to engage with us, have fun and see how our brand can improve the quality of their lives.
The campaign features a loveable family guy, Joe, who has good intentions, but bad luck. This translates into many humorousyet plausiblefurniture mishaps around the house. But Joes Badcock account saves the day and gives his family the credit they need to buy whatever they need for their home. Because with Joe, you never know.
Customers can watch the commercials online and submit their own Joe stories and/or videos for their chance to win. Research showed that Joe is a very relatable character; that everyone knows someone like Joe, said Bill Daughtrey, executive vice president of merchandising and marketing. So were giving people the opportunity to share those stories, comment on others and win something in the process.
From the microsite, users can link to
Facebook, share via
Twitter and view videos on Badcocks branded
YouTube channel. The promotion will award new furniture from Badcock each month for seven months.