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Crate and Barrel Teams with Strutta for Online Contests
October 26,
2010 by in UnCategorized 
By Home Furnishings Business in Furniture Retailing on October 27, 2010
Crate and Barrel has partnered with
Strutta as its preferred platform for contests focused on user-generated content and social media.
The companies have already collaborated on two successful campaigns, for the flagship Crate and Barrel brand and its
CB2 offshoot, and are looking forward to building on the initial success.
We are just beginning to tap in to the potential for these type of promotions and we are excited to expand our efforts through this relationship," said John Seebeck, vice president ecommerce at Crate and Barrel.
In the Spring, Crate and Barrel awarded a couple with a $100,000 dream wedding in its Ultimate Wedding Contest. The contest was developed on the Strutta contest platform, integrated Crate and Barrels wedding registry, and generated nearly 10,000 entries and 6.5 million views. CB2 recently announced the winner of The Selby Is In Your Place Contest, which was a successful photo contest with famed photographer Todd Selby.
Crate and Barrel understands their consumer and how to engage them online, said Ben Pickering, Strutta CEO. It is great to see them take advantage of the full breadth of solutions we offer.
Strutta offers an intuitive contest builder and a one-of-a-kind contest interface that enable anyone to set up and manage a successful online promotion. The Strutta platform supports multi-media contests and integrates with various social media channels to make it easy for participants to share contest activity through the social Web.