Furniture Row to Roll Out Weekend-Only Concept

October 25, 2010  by in UnCategorized   

By Home Furnishings Business in Business Strategy on October 26, 2010 The Furniture Row Cos. will open six weekend-only stores next week in six different markets.

The Weekends @ Furniture Row is a new retail concept for the Denver-based retailer. The concept will feature weekends-only, high-volume furniture stores with a selection of first-quality merchandise each week at discounts of up to 70 percent off comparable product at other retailers.

"As one of the nation's largest furniture retailers and the largest cash buyer of furniture in the country, Furniture Row has unparalleled buying power," said Bill McKendry, marketing director for Furniture Row Cos. "A lot of stores say they offer deep discounts. Weekends @ Furniture Row is uniquely positioned to offer true savings of up to 70 percent."

Catering to strong consumer trends to shop for furniture on weekends, the store will be open only Thursdays through Saturdays. By bringing in new merchandise every week, Weekends @ Furniture Row will offer customers the experience of shopping a new store each time they stop in.

The store will carry a fresh inventory of name-brand home furnishings, accessories and mattresses from factory closeouts, overstocks and special or limited purchases, all available for immediate pick up or delivery.

Weekends @ Furniture Row stores will be opening in St. George, Utah; Green Bay, Wis.; Appleton, Wis.; Grand Rapids, Mich.; Kalamazoo, Mich.; and Jonesboro, Ark. Each will open Thursday, Nov. 4.

"We chose a great mix of communities and store types to launch this concept," McKendry said.  "We're very excited about what we consider to be a winning formula for our customers. The combination of lowest price, first-quality furniture, fresh selection, immediate availability and convenient weekend hours is exactly what we believe the customer wants."

The Furniture Row Companies make up one of the largest family-owned specialty home furnishings and bedding retailers in the U.S., operating more than 330 stores in 31 states.