Herman Miller Selling Wares Online

October 24, 2010  by in UnCategorized   

By Home Furnishings Business in Home Office on October 25, 2010 Herman Miller has started a direct-to-consumer ecommerce store through its Web site.

Consumers can shop the brand online. The company said the primary focus of the site is to strengthen brand awareness and communicate the Herman Miller story directly with consumers.

The online shopping site provides consumers with personalized service and offers accessible and detailed production information. Beyond shopping, the site allows consumers to explore product concepts, meet the designers, and discover the behind-the-scenes inspiration it takes to produce some  the company's products for the home and office. Through the new online store Herman Miller is providing customers the opportunity to research and shop via the channel of their preference while remaining committed to its retail partner distribution model.

"The role the manufacturer plays in the consumer marketplace is changing, and a large driver of that change is online presence," said Michael Blum, ecommerce channel manager. "We're engaging directly with our customers like never before and sharing the Herman Miller story with new consumers."