Euro Style Pulls Line off The Internet

October 19, 2010  by in UnCategorized   

By Home Furnishings Business in Internet on October 20, 2010

High fashion RTA furniture vendor Euro Style no longer will make its furniture available for sale on the Internet.

The move is designed to protect San Rafael, Calif.-based Euro Style's brick-and-mortar retailers.

Judith Ets-Hokin, VP Sales & Marketing says "Our retailers complained of consumers special ordering products so they could 'sit, touch, and feel,' then ordering them from an e-ommerce dealer to avoid sales tax and shipping charges," said Vice President of Sales and Marketing Judith Ets-Hokin. "We started this in April and our retailers' sales have increased dramatically. The Euro Style Web site lists our retailers to make it easy for consumers to find a retailer. Everyone is pleased, the Italmodern e-tailers as well. This was the right strategy--perfect for the new world of retail."         
                                             
Euro Style has factories in Italy, Spain and East Asia producing products at promotional and medium price points, and available to retailers by containers, or from its Northern California warehouse.

The company's High Point Furniture Market showroom is located in the IHFC-H511, -H512.