Palliser Launches New Web Site

October 18, 2010  by in UnCategorized   

By Home Furnishings Business in Internet on October 19, 2010

Furniture manufacturer Palliser has launched a new Web site designed to give users a more engaging experience with the brand.

The new site features improved navigation, more detailed product information and gives the users the ability to customize their selections for a more streamlined, engaging and informative experience.  
 
"It's no secret consumers are going online to research product," said Cary Benson, president, sales and marketing for Palliser Furniture, Winnipeg, Manitoba. "Our new Web site allows consumers and interior designers to get a lot more information about the product, before going to the showroom. This way, the end consumer is in a better position to have an informed dialogue with the retailer."
 
The new site has detailed information such as dimensions, available leathers and upholstery choices and most importantly, where the consumer can purchase. The improved dealer locater allows consumers to complete their online experience. After being entrenched in the Palliser brand and viewing products, consumers can find a local dealer where they can purchase their selection. Furthermore, streamlined navigation makes the overall online experience hassle-free and simple.  
 
As part of Palliser's overall rebranding effort, the new site extends messaging of the "My Home, My Style, My Way" campaign.