Serta Partners with Hughes Furniture Industries

October 17, 2010  by in UnCategorized   

By Home Furnishings Business in Bedding on October 18, 2010

Bedding major Serta International and Hughes Furniture Inds. have teamed up to license Hughes stationary and motion upholstery under the Serta brand name.

The Serta upholstery program encompasses stationary sofas, love seats, chairs and ottomans, as well as sleepers, recliners and other motion upholstery in a full range of upholstery fabrics.

Furniture will be produced in Hughes' eight manufacturing facilities, which take product from lumber processing and frame construction through foam cutting and gluing, to assembly. Randleman, N.C.-based Hughes Furniture and its subsidiary, Motion-Eaze maintain all production, warehousing and distribution in the United States.

"By working closely with Serta and its powerful brand name, we believe we can significantly grow our business in the next few years," said Hughes Furniture Industries President Bruce Hughes.

As part of this agreement, Hughes will continue to sell products to key top 100 retailers through a well-trained team of in-house sales managers, national account executives and independent representatives.

"The Hughes Furniture approach to efficient manufacturing and comprehensive quality control in the construction of a comfort-focused product meshes very well with Serta€™s philosophy," said Bob Sherman, president of Serta, Hoffman Estates, Ill. "We're very pleased to be working with a company that's so well-respected in the industry."

Hughes is presenting its first Serta-branded products during during High Point Furniture Market in the company€™s 258 S. Main St. showroom.