Precedent Partners with DwellStudio

October 17, 2010  by in UnCategorized   

By Home Furnishings Business in licensing on October 18, 2010 Precedent, a division of Sherrill Furniture, has partnered with DwellStudio partnering to create a furniture collection for the April 2011 High Point Furniture Market.

Bringing their signature eclectic modern look to furniture, DwellStudio has designed a collection of upholstered and occasional pieces that will be manufactured by Precedent and other Sherrill Furniture divisions.

"We are thrilled to partner with DwellStudio because their impressive track record for innovative design in home furnishings," said Woody Williams, Precedent president. "We know that their uniquely modern sense of design in textiles resonates with today's style-aware 25- to 45-year-old consumer, who many of our furniture retailer partners have found elusive. We are excited to translate that same design sense into furniture." 

The line has a European mid-century feel to it, but updated with DwellStudio's signature stamp of mixing old and new styles, adding bold color and pattern. For the upholstery collection, fabric sourcing will be a blend of Precedent's current vendors and DwellStudio's collection of residential fabrics with Robert Allen. Sofas from the collection will retail from $1,400 to $1,800 with occasional tables starting at $600.

"We are thrilled to work with Precedent, a company that is known for transitional/modern design," said Christiane Lemieux, DwellStudio's founder and creative director. "They provide the experience that is essential to executing our styles with a quality level and price point that will our customers have come to expect. We see that there is a growing population of design-minded, new economy consumers who want something unique, eclectic, and well designed at a great price. We wanted to create a meaningful, hand-crafted collection of furniture with multiple fabric options to speak directly to the DwellStudio customer.  We knew that Precedent was the perfect partner to help us achieve that goal."

Target retail channels include specialty retailers, furniture stores and interior designers. The collection will also be sold through DwellStudio's store-in-store at ABC Carpet and Home in New York City.