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Koehler Joins Aico; Reilly Gets Promotion
October 14,
2010 by in UnCategorized 
By Home Furnishings Business in Executive Changes on October 15, 2010
David Koehler has joined
Aico as vice president of sales, succeeding Chuck Reilly who has been promoted to the newly created position of senior vice president of sales for the company.
Koehler most recently was senior vice president of sales for
Theodore Alexander U.S.A.
"Chuck has made an extraordinary contribution to the forward growth of the company in his first year," said Martin Ploy, Aico president. "The former Lane executives impact on sales has earned him the opportunity to focus more on future planning, strategic sales, and marketing initiatives. Chuck has quickly gained respect from both sales people and customers, and has become a critical force in the senior management of Aico.
In addition to his role at Theodore Alexander, Koehler has experience with a number of high-end importers, including
Maitland-Smith and the
Theodore Alexander division of Sherrill.
"We're very fortunate to have been able to add David to our executive management team," Ploy said "An individual like David, with extraordinary credentials and positive dealer support will add another high-caliber management person to the company."
Ploy said the company envisions Koehler working closely with Reilly to analyze sales performance, territory assignments and to create new dealer programs to increase sales momentum.
During these challenging economic times, most companies have made deep cuts in staff, advertising budgets and marketing expenses," Ploy said. "To the contrary, we have been committed to pushing our advertising and marketing to new heights with the planned addition of many new technical and creative specialists to help fulfill our new marketing direction, renewed Web development and specific efforts in both consumer driven and trade focused advertising.
Aico has recently added staff to its customer service and bedding departments, as well as to its logistics and international operations.
"I am so pleased to see see the sales dynamics, excitement and enthusiasm that this company is currently experiencing," said Michael Amini, Aico CEO. "Our ability to attract and add important people to our company is a real testament to our current high level of quality employees and management. With Martin Ploy, the promotion of Chuck Reilly and the addition of David Koehler, I feel that the leadership of this company will continue to display a commitment to increased customer satisfaction and significant business results. Aico will always be a company that is dissatisfied with the status quo, and our focus on continuous improvement will always force us to be better.