La-Z-Boy Taps Brooke Shields for Ad Campaign

October 14, 2010  by in UnCategorized   

By Home Furnishings Business in Advertising on October 15, 2010 Actor, author and mom Brooke Shields is the new face of La-Z-Boy.

The company said today that Shields will take center stage in a new brand campaign set to debut this fall. The advertising campaign will feature a relaxed side of Shields and the variety of La-Z-Boy's furniture line.

"Brooke is a remarkably accomplished actress who has seamlessly balanced her career with her role as a loving wife and mother," said Doug Collier, chief marketing officer for La-Z-Boy. "Her family focus, as well as her warm and genuine nature, makes her the perfect embodiment of La-Z-Boy comfort. In addition to her welcoming personality, Brooke has a strong sense of style and taste that give her the credibility to convey to our female customers that La-Z-Boy's wide range of attractive furniture can fit modern family lives."

The campaign will focus on convincing female consumers that La-Z-Boy comfort fits their lifestyle, as well as educating them about the company's wide selection of furniture beyond its well-known recliner.

"I love the La-Z-Boy brand and grew up with La-Z-Boy furniture in the house, so I was familiar with its quality, durability and comfort€”and as a Mom I really appreciate it," Shields said. "What surprised me about La-Z-Boy was the wide variety of sofas, sectionals and other furniture they offer in addition to the iconic recliners. I'm excited to help La-Z-Boy spread the word that you don't have to sacrifice comfort or break the bank to create a fabulous looking room."

Ms. Shields is an accomplished television, film and theater actress who is in the midst of a six-week performance in the musical "Leap of Faith." She also is the author of three non-fiction books, as well as two children's books.

The ad campaign, which is being created by La-Z-Boy agency of record, RPA, will launch this fall with broadcast, print and other campaign elements. The national cable TV buy includes more than 20 networks, including A&E, Bravo, CNN, ESPN, HGTV, Lifetime, TBS and USA.