A.P. Reconstructs High Point Showroom

October 12, 2010  by in UnCategorized   

By Home Furnishings Business in on October 13, 2010

As it celebrates 60 years of furniture manufacturing, A.P. Industries has renovated its High Point Furniture Market showroom to better reflect its line's breadth.

"We realized that the past showroom in High Point did not truly represent A.P.'s adult category and what we could offer to the retailer, said Ken Loh II, vice president of sales for A.P., Laurier-Station, Quebec. "Our new layout represents all three categories of our adult business: contemporary, transitional and traditional."

While the showroom has been reconstructed to reflect the true character of A.P., it will be supported by four new collections, seven new programs, a new management team, and a completely new U.S. Sales Force.

"As A.P. positions itself to be one of the most current companies in that market place, we also want to reposition ourselves with the retailer to create a current success story within their store," Loh added.