Crane to Lead La-Z-Boy International Sales

October 12, 2010  by in UnCategorized   

By Home Furnishings Business in Executive Changes on October 13, 2010

David Crane has joined La-Z-Boy (NYSE: LZB) as vice president of international sales and business development.

He is responsible for further globalizing the La-Z-Boy brand, including developing, driving and supporting international business sales and development.
 
Crane, who has more than 13 years of furniture industry experience, most recently served as managing director of Natuzzi Oceania, where he managed all Natuzzi, Italsofa and Editions branded business in Australia and New Zealand.  In this role, he established the Natuzzi Oceania entity and oversaw the successful launch of the new Editions brand.  Crane also previously served as vice president of sales for Natuzzi's southern region, managing business in south central United States, Mexico, the Caribbean and Central and South America. He has held various additional sales roles with Natuzzi and LeatherTrend Furniture, and spent two years as a La-Z-Boy associate sales representative in Texas.

"David comes to us with an excellent combination of international experience and furniture-industry savvy," said Doug Collier, chief marketing officer for Warren, Mich.-based La-Z-Boy and head of the company's international business. "We look forward to his leadership as we work to profitably build the La-Z-Boy brand and business in key global markets."
 
"La-Z-Boy is an icon of comfort and quality in North America, and I look forward to the challenge of expanding our international footprint both with existing customers and by developing new partnerships," Crane said. "I'm excited to be part of a team which will strategically build its unparalleled brand and reputation on a global scale."