Sealy Offers Web Solutions for Retailers

October 7, 2010  by in UnCategorized   

By Home Furnishings Business in Bedding on October 8, 2010 Sealy has created a Internet solutions program to help its retail partners create customizable Web sites to enhance an online presence.

The program was created to develop consistency among Sealy's dealers' e-commerce sites.

"We continue to work closely with retailers to educate them about interactive marketing and how it can best be leveraged to generate sales in the mattress industry," said Jodi Allen, chief marketing officer with Sealy. "We wanted to provide and e-commerce capable Web site template for our retail partners to help them meet the expectations of consumers who are researching product and product experiences online."

Retailers will be able to choose from five different Web site templates, enabling them to create e-commerce platforms, through which they will be able to sell Sealy products, plus the rest of their inventory. The Web sites, which are search engine-friendly, will provide retailers the option to sell product online, offer special discounts to consumers, share information to market their businesses and link to their social media sites. The Web solutions program will be available to retailers beginning Nov. 1.