Hickory at Home's "Final Touch" Retail Concept

October 6, 2010  by in UnCategorized   

By Home Furnishings Business in Bedding on October 7, 2010

Hickory at Home will launch The Final Touch, a new retail "store-within-a-store" bedding accessories concept, at the Oct. 16-21 High Point Furniture Market.

The Final Touch aims to help traditional bedding product retailers supplement their mattress and bedding hardware sales with a complete line of top-of-bed accessories. Hickory @ Home is the consumer products retail division of Hickory Springs Manufacturing Company, Hickory, N.C. The Final Touch will be on display in Hickory at Home's High Point Market showroom, located in IHFC-M508A.

Retailers can choose from three different footprints--300-, 150-, or 75-square-foot--fully stocked with a wide range of top-of-bed accessories such as sheets, pillows, down comforters and mattress pads.
 
"Retailers who are only selling mattresses, headboards and bed rails are leaving a lot of money on the sales floor, said Hickory at Home General Manager Niles Cornelius. "That's where Hickory at Home's Final Touch comes in. Before Final Touch, retail customers would have to visit two different stores to get all their mattresses, bed hardware and top-of-bed accessories. But now retailers who buy into the Final Touch store-within-a-store will be able to keep bedding customers--and their money--in their store by making it a destination for buying all your bedding products and accessories in one place."
 
Cornelius says the advantage of the Final Touch store-within-a-store concept is that it gives retailers the ability to immediately open up a lucrative new revenue stream without investing the time, effort or money to research or merchandise the top-of-bed product mix themselves.