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Furniture First to Showcase New Mattress Lineup in High Point
October 6,
2010 by in UnCategorized 
By Home Furnishings Business in Bedding on October 7, 2010
Buying group Furniture First will show off its revamped private label mattress lineup at next week's
High Point Market.
Members who attended the groups symposium in Greensboro, N.C., last month previewed the lineup and responded enthusiastically.
Our members are extremely excited about the new opportunity that theyll have with this new line of bedding," said Jonathan Gaspari, director of mattresses at Furniture First. I have never seen such a buzz about commodity bedding, but with the new margins associated with this line, I can see why.
Serta worked with members of the buying group's mattress committee and board of directors over the course of four months to develop and perfect the 23-bed assortment.
The revamped lineup provides members with larger mattress profiles, luxurious covers with upscale looks and deep substantial feels. The mattresses will retail with easy step-ups, better margins and lower prices. One innovation in the lineup is designed for retailers with limited spacedual firmness sample options.
Furniture First is a full-line home furnishings and mattresses only buying cooperative representing 180 independent home furnishings retailers from medium-low to medium-high end quality products across the United States.
The group's showroom is on the seventh floor of the Radio Building at 164 S. Main St.