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Altra to Remedy "Worst Home Theater Set Up Ever"
October 5,
2010 by in UnCategorized
By Home Furnishings Business in Home Theater on October 6, 2010
Altra Furniture plans to give away a top-line wide-screen television stand to the neediest contestant with the "Worst Home Theater Set Up Ever" contest.
Research on social network and photo sites indicates to Altra, Wright City, Mo., that there are thousands of home theater consumers still living with terrible furniture set ups in their family rooms. Those include makeshift TV stands made from inferior materials, plastic milk crates, Mom's old dresser, cold steel and glass TV stands.
Altra's contest seeks to raise consumer awareness about the problem.
Contest entrants looking for a home theater revamp have six weeks to submit their visual evidence. Entries will be accepted through Nov. 12. Entrants must submit no more than three photos depicting how dreadful their home theater set up really is.
Voting begins Nov. 13, 2010, and the public can vote for their favorite "worst home theater" until Nov. 26. A panel of judges will take the top five worst home theater stands voted for and pick the number one worst home theater system ever as the winner. The winner will receive a top-selling TV stand sold at a national retailer.
Contestants can submit their photos here.